A businessman with royal links charged nearly £3 million in expenses to an ailing British firm for entertainment, travel and celebrity meetings, reports indicate. Johnny Hon, 48, is the ex-chairman of UK entertainment company Gate Ventures, universal PR which he invoiced for press release photo opportunities with Hollywood celebrities, PR VIP seats at sporting events,Read more
A conventional ‘hard copy’ press release is a brief document generally one to three double-spaced type written pages announcing news about your company, product or service to media professionals. E-mail press releases are usually shorter in length than their print counterparts. The majority of electronic news releases sent between 400 to 500 words of textRead more
A marketing coach recently shared a secret marketing strategy with me. Want in? Of course you do. Every time you write an article and it gets published, be sure to write a related press release. Makes sense doesn’t it!. Why not get more bang for your buck. A press release is generally biased towards theRead more