The War Against Press Release Distribution
Bud Light is taking on White Claw with its own hard seltzer.
Anheuser Busch announced today that starting Monday, January 13, it will be selling four flavors of Bud Light Seltzer, each with 100 calories and 5 per cent alcohol by volume.
The brand is the latest to compete in a growing market after White Claw became the unofficial drink of the summer of 2019.
New! Bud Light is taking on White Claw with its own hard seltzer
Next week! Anheuser Busch announced today that starting Monday, January 13, it will be selling four flavors of Bud Light Seltzer, each with 100 calories and 5 per cent ABV
Varieties: The new hard seltzer will be available in Black Cherry, Lemon Lime, Strawberry, and Mango flavors served in both 12-ounce and 25-ounce cans
The new hard seltzer will be available in Black Cherry, Lemon Lime, Strawberry, and Mango flavors served in both 12-ounce and 25-ounce cans.
In addition to having 100 calories, the drink has 2 grams of carbohydrates and less than one gram of sugar per serving. It is also gluten-free.
‘Bud Light Seltzer’s unique 5-step filtration process ensures a clean finish, with no lingering aftertaste,’ says the brand. ‘Our natural carbonation and quality ingredients like sparkling water, real cane sugar, and natural fruit flavor create a light and bubbly seltzer for any occasion.’
Anheuser Busch first announced the product in November, and hard seltzer fans have been eagerly awaiting it ever since.
‘Seltzer has brought excitement to the entire category and brought consumers back to beer,’ Andy Goeler, Bud Light vice president of marketing, said in a universal press release release. ‘We are looking forward to leveraging the power of the Bud Light brand to help grow the category.’
Eating healthily, press release cutting back on alcohol and exercising for… Mother who used to drink four bottles of wine a week reveals…
Share this article
Share Growing market: Bud Light joins several other beer brands that have debuted hard seltzer in the past several months, universal press release including Pabst Blue Ribbon and Natural Light (pictured)
Bud Light joins several other beer brands that have debuted hard seltzer in the past several months.
In August, both Pabst Blue Ribbon and Natural Light introduced their own versions.
Natural Light Seltzer has six per cent ABV and 133 calories, and comes in Catalina Lime Mixer and universal PR Aloha Beaches flavors.
PBR Seltzer, meanwhile, has eight per cent ABV and 228 calories, and it is available only in lime flavor.
A fan favorite: White Claw really put the drink on the map last summer, with Americans going wild for the low-calorie, alcoholic drink
But it’s White Claw that really put the drink on the map last summer, with Americans going wild for the low-calorie, alcoholic drink.
Their hard seltzer has five per cent ABV, 100 calories, PR and 2 grams of carbs, and comes in five flavors: Black Cherry, Raspberry, Mango, Natural Lime, and press release Ruby Grapefruit.
The drink earned fast popularity last summer, and was soon such a must-have that the company had trouble keeping up with demand, leaving distraught customers complaining on social media that they couldn’t find it stocked in stores.
Because there is not enough to go around, some distributors were even rationing out cases, limiting how many each store could get.
‘An employee at total wine told me there’s a shortage of white claws due to production issues and ya girl just wants a mango white claw!’ one upset customer tweeted in late August.
Obsessed: The drink was so popular last summer that the company had trouble keeping up with demand, leaving distraught customers complaining on social media
‘I’m so tired of all the local markets being out of @WhiteClaw. There is seriously a white claw shortage in La Crescenta. come on mannnn, just trying to get my claw on,’ tweeted another.
A woman in Las Vegas wrote that she tried seven stores without luck, while a woman suffering through the shortage in Los Angeles begged, ‘send help.’
‘Why must you always be sold out everywhere,’ asked one heartbroken woman.
A Pennsylvania woman said she was ‘crying’ over the shortage, while people in West Virginia, Tennessee, New Jersey, and Florida also reported the problem.
The company has been working on increasing its output, even building new distribution centers.
In December, the drink even began popping up at Trader Joe’s stores in 13 states.